We are SIMMI London. Over 15 years in the making, we’re the brand that’s built a global cult following, and for a reason. It’s no secret that SIMMI has been seen on all your fave celebrities, as well as all over socials. With over 2M followers, it doesn’t matter whether we’re on the big screen with Nicki Minaj, front row at LFW, or going viral on Tiktok, you know it’s SIMMI from the unmistakable silhouette and original designs.

Since 2016, we have partnered with it-girls around the world. collaborating with the likes of Mary Bedford and Emily Miller on collections, and featuring a host of global influencers. Not to mention our iconic edit with Tasha Ghouri in 2023. And we’re just getting started. Stay tuned for our global takeover of #SIMMIGIRLS. You’re gonna want in on this. Catch us on socials to stay updated with our latest collaborations and collections. You won’t want to miss it.

“Our mission is to inspire women across the world and elevate their lives through the SIMMI story. At our core, we want to bridge the gap between the luxury designs everyone wants, the quality they deserve, and the prices they can afford”