hey huns, it’s been a while since we blogged, but we’re back and what better topic to start with than our recent SIMMI WIDE launch event?

keep on reading for the inside scoop and exclusives on how we celebrated our brand new collection!


we turned the venue inside out and added the SIMMI effect to create our very own fast and furious haven. with our fave dj, @tita_lau on the decks, the tunes were coming fast and fierce all night long!


our VIP guests were treated to a sneak peek of  styles from the wide range, our very own SIMMI shisha (courtesy of E-Kings,)  as well as the opportunity to pose with our personalised motorbike, its safe to say our gals were instagram ready!


thanks to our insane sponsors, refreshments were second to none! our guests had the best of both worlds with bite me burger’s mini burgers (aka, the cutest burgers in town!) who knew a fish finger burger could be that delicious? sweet tooths were catered to by the and only dunkin donuts as well as pleesecakes providing the sweet treats on the night. we had no willpower, but how could we resist? guilty pleasures galore!



the beverages were out of this world thanks to our fave aussie brand manly spirits. our guests had plenty of juicy options to refuel themselves; from “the need to squeeze” using manly spirits Australian dry gin, “ready set gin”  using manly spirits lemoncello & “the winners spirit” using manly spirits marine botanical vodka. all on theme of course. a big big thank you to manly for the bottomless bar and for keeping our guests refreshed throughout the night!

and for our girls who were feeling a summery beverage, the brilliant northpolecrush stepped in with the alcoholic slushies; fresh and fruity.

a big thank you to all of our amazing sponsors who helped make the night a huge success! you can shop our wide collection here



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